Customer Relationship Management (CRM)
Thirteenth International Scientific Conference the Teacher of the Future 25-28.5.2017, Budva, Montenegro
8 Pages Posted: 30 Mar 2018
There are 2 versions of this paper
Customer Relationship Management (CRM)
Date Written: May 18, 2017
Abstract
The present publication reviews customer relationship management in several basic aspects: preserving the customers; improving the work with key customers and the customer relationship management systems (CRM) as base for organization’s behaviour. An attempt for critical analysis of the current situation in Bulgaria is made and for search for good practices in this direction.
Keywords: business management, organization management, customer relationship management
JEL Classification: M30, M31
Suggested Citation: Suggested Citation