Customer Relationship Management (CRM)

Thirteenth International Scientific Conference the Teacher of the Future 25-28.5.2017, Budva, Montenegro

8 Pages Posted: 30 Mar 2018

See all articles by Venelin Terziev

Venelin Terziev

Georgi Rakovski Military Academy, Sofia, Bulgaria

V. Banabakova

Vasil Levski National Military University

Multiple version iconThere are 2 versions of this paper

Date Written: May 18, 2017

Abstract

The present publication reviews customer relationship management in several basic aspects: preserving the customers; improving the work with key customers and the customer relationship management systems (CRM) as base for organization’s behaviour. An attempt for critical analysis of the current situation in Bulgaria is made and for search for good practices in this direction.

Keywords: business management, organization management, customer relationship management

JEL Classification: M30, M31

Suggested Citation

Terziev, Venelin and Banabakova, Vanya, Customer Relationship Management (CRM) (May 18, 2017). Thirteenth International Scientific Conference the Teacher of the Future 25-28.5.2017, Budva, Montenegro, Available at SSRN: https://ssrn.com/abstract=3149080

Venelin Terziev (Contact Author)

Georgi Rakovski Military Academy, Sofia, Bulgaria ( email )

Sofia, 1000
Bulgaria

Vanya Banabakova

Vasil Levski National Military University ( email )

Veliko Tarnovo
Bulgaria

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