Applying the Dynamic Competition Approach to Zero-Priced Markets

Douglas H.Ginsburg, An Antitrust Professor on the Bench - Liber Amicorum, Vol. I - N.CHARBIT, C.MALHADO, E. YANG (ed.), Concurrences Review 2018, 307-338

52 Pages Posted: 31 Mar 2018 Last revised: 18 Apr 2018

See all articles by Gonenc Gurkaynak

Gonenc Gurkaynak

ELIG Gürkaynak Attorneys-at-Law

Esra Uçtu

ELIG, Attorneys-at-Law

Anıl Acar

ELIG, Attorneys-at-Law

Date Written: 2018

Abstract

This article examines competition law analysis on zero-priced markets within the scope of dynamic competition model. In this regard, following the proliferation of the Internet-based services, zero-priced markets have become an important part of our ecosystem. To that end, given that the current competition law tools and assessment methods depend heavily on the existence of positive prices in the relevant markets, zero-priced markets—as a fast-spreading concept—pose several complexities for competition law practitioners in particular in the fields of relevant product market definition and competitive assessment in such markets. In this regard, recent case law and scholarly analyses clearly indicate that there is a need for implementing a dynamic competition law model when dealing with zero-priced markets by taking their specific characteristics into consideration. In this article, we will discuss the effectiveness of the traditional competition law tools and present alternative competition law approaches for evaluating zero-priced markets in a dynamic manner.

Keywords: zero-priced markets, antitrust, dynamic competition, Turkish Competition Authority

JEL Classification: K21, L40

Suggested Citation

Gurkaynak, Gonenc and Uçtu, Esra and Acar, Anıl, Applying the Dynamic Competition Approach to Zero-Priced Markets (2018). Douglas H.Ginsburg, An Antitrust Professor on the Bench - Liber Amicorum, Vol. I - N.CHARBIT, C.MALHADO, E. YANG (ed.), Concurrences Review 2018, 307-338, Available at SSRN: https://ssrn.com/abstract=3149317 or http://dx.doi.org/10.2139/ssrn.3149317

Gonenc Gurkaynak (Contact Author)

ELIG Gürkaynak Attorneys-at-Law ( email )

Çitlenbik Sokak No:12
Yıldız Mahallesi
Istanbul, Beşiktaş 34349
Turkey

Esra Uçtu

ELIG, Attorneys-at-Law ( email )

Çitlenbik Sokak No:12
Yıldız Mahallesi
Istanbul, Beşiktaş 34349
Turkey

Anıl Acar

ELIG, Attorneys-at-Law ( email )

Çitlenbik Sokak No:12
Yıldız Mahallesi
Istanbul, Beşiktaş 34349
Turkey

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