Multisided Markets and the Challenge of Incorporating Multisided Considerations into Competition Law Analysis

Journal of Antitrust Enforcement, 2017, 5, 100–129

30 Pages Posted: 28 Mar 2018

See all articles by Gonenc Gurkaynak

Gonenc Gurkaynak

ELIG Gürkaynak Attorneys-at-Law

Öznur İnanılır

ELIG, Attorneys-at-Law; London Metropolitan University

Sinan Diniz

Georgetown University

Ayse Gizem Yasar

Sciences Po

Date Written: June 28, 2016

Abstract

Since the seminal paper of Rochet and the Nobel Prize laureate Tirole in 2003, the theory of multisided markets has garnered considerable academic attention. The practical application of the theory remains, however, challenging. This article seeks to bring together the key features of multisided market economics and identify the key principles, which can affect practical enforcement. Following a consideration of the economic and legal challenges involved in the analysis of multisided platforms, the article reviews two case studies — the European Court of Justice’s recent MasterCard decision concerning multilateral interchange fees and the Dutch Competition Authority’s review of the European Directories — Truvo Nederland merger — and showcases the associated enforcement challenges.

Keywords: multisided markets, two-sided markets, network effects, most-favoured nation clause, multilateral interchange fees, allocative efficiencies

JEL Classification: K00, K20, K21, L40

Suggested Citation

Gurkaynak, Gonenc and İnanılır, Öznur and Diniz, Sinan and Yasar, Ayse Gizem, Multisided Markets and the Challenge of Incorporating Multisided Considerations into Competition Law Analysis (June 28, 2016). Journal of Antitrust Enforcement, 2017, 5, 100–129, Available at SSRN: https://ssrn.com/abstract=3149328

Gonenc Gurkaynak (Contact Author)

ELIG Gürkaynak Attorneys-at-Law ( email )

Çitlenbik Sokak No:12
Yıldız Mahallesi
Istanbul, Beşiktaş 34349
Turkey

Öznur İnanılır

ELIG, Attorneys-at-Law ( email )

Çitlenbik Sokak No:12
Yıldız Mahallesi
Istanbul, Beşiktaş 34349
Turkey

London Metropolitan University ( email )

166-220 Holloway Road
London EC3N 2EY, N7 8HN
United Kingdom

Sinan Diniz

Georgetown University ( email )

Washington, DC 20057
United States

Ayse Gizem Yasar

Sciences Po ( email )

27 rue Saint-Guillaume
Paris Cedex 07, 75337
France

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
61
Abstract Views
325
rank
384,994
PlumX Metrics