Green Food Consumption in Malaysia: A Review of Consumers' Buying Motives

Posted: 18 Apr 2018

See all articles by Khan Taufique

Khan Taufique

BRAC University; Curtin University

Chamhuri Siwar

National University of Malaysia (UKM)

Date Written: 2015


The term ‘sustainable’ has become a buzz word in today’s business world. Consumption of green food is just one facet or ‘trip’ to the whole journey of sustainable development. This paper explores and synthesizes the findings of research on green food consumption in Malaysia. The already conducted studies in Malaysia have revealed various demographic and psychographic factors contributing to consumers’ intention to buy green food. This study revealed that majority of Malaysians consider food safety and health issue to be their prime reason for buying green food. To ensure the long term sustainability, the green food as well as the broad food industry in Malaysia must evidently understand the consumers’ buying motives of green food. Although mentionable limitation of the paper is the reliance on only published literature, this can be used as input for further large scale empirical research. The paper concludes with implications and suggestions for further research.

Keywords: Sustainable Consumption, Consumers, Buying Motives, Green Food, Malaysia

Suggested Citation

Taufique, Khan and Siwar, Chamhuri, Green Food Consumption in Malaysia: A Review of Consumers' Buying Motives (2015). Available at SSRN:

Khan Taufique (Contact Author)

BRAC University ( email )

66 Mohakhali C/A
Dhaka 1212 Bangladesh
Dhaka, 1212

Curtin University ( email )


Chamhuri Siwar

National University of Malaysia (UKM) ( email )

43600 Bandar Baru Bangi
Bangi, Selangor 06010

Register to save articles to
your library


Paper statistics

Abstract Views
PlumX Metrics