Business-to-Consumer IoT Services, Consumer Protection and Regulation

9 Pages Posted: 18 Apr 2018

Date Written: December 1, 2017


All new consumer focussed, data driven services - including as social networking services, search engines, sharing economy services, price comparison services and IoT services raise consumer-related concerns that need to be addressed. Key concerns include unanticipated uses and disclosures of consumer data, ensuring privacy and information security by design and default, ensuring that consumers understand vulnerabilities inherent to devices and services and how risk exposures may be addressed through consumer action, and ensuring that suppliers and consumers sufficiently understand their respective responsibilities in ensuring safe, reliable and predictable operation of IoT services. There already is wide diversity of IoT applications, of IoT deployment architectures and scenarios for implementation. There is also significant diversity in extent of personalisation and intimacy of IoT applications. This diversity means that generalisations as to issues and concerns, and particularly as to privacy impact, are potentially misleading. That noted, it is fair to suggest that a number of common features of IoT devices and IoT services will have the effect that consumer-related issues are likely to be magnified for many business to consumer (B2C) IoT services as compared to many other consumer focussed, data driven services. This paper explores a number of consumer-related concerns as to B2C IoT devices and services and introduces a major collaborative effort to Australia to address such concerns, being the IoT Alliance Australia’s (IoTAA’s) Good Data Practice Guide for Business to Consumer B2C IoT Services for Australia.

Keywords: Internet of Things, IoT, industrial internet, privacy, data protection, Australian regulation

Suggested Citation

Leonard, Peter G, Business-to-Consumer IoT Services, Consumer Protection and Regulation (December 1, 2017). Available at SSRN: or

Peter G Leonard (Contact Author)

UNSW Business School ( email )

UNSW Business School
High St
Sydney, NSW 2052

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