Investigation of Business Strategies in Higher Education Service Model of Selected Private Universities in India

International Journal of Computational Research and Development (IJCRD), 3(1), 2018, 77-100

31 Pages Posted: 17 Apr 2018

See all articles by P. S. Aithal

P. S. Aithal

Srinivas Institute of Management Studies

Anil Kumar

Srinivas Institute of Management Studies

Madhushree

Srinivas Institute of Management Studies

R. Revathi

Srinivas Institute of Management Studies

Date Written: March 1, 2018

Abstract

Many Countries in the globe have adopted private University system as a part of their higher education offering strategy. India, being second in the number of private universities in the World, has given exactly 50 % shares to privately governed Universities (Private & Deemed to be universities together) and remaining 50% are Govt. Funded universities (Central & State Govt. together). Presently in India, there are 264 private universities spread over 22 states. Due to non-availability of any financial support from the state and central governments, private universities are trying to sustain through their only strategy of service differentiation through 21st century curriculum and industry integrated programme design. In this paper, we have studied the business strategies of some of the private universities in India which include Admission Strategies, Growth strategies, Innovative strategies, Research Strategies, Collaboration Strategies, Placement Strategies, and Technology adoption strategies to add competitive values to services provided to the stakeholders. The paper also suggests some recommendations based on the observations and intuition to contribute to the business strategies to improve the performance and brand image of private universities.

Keywords: Private Universities, Business Strategies, Admission Strategies, Growth Strategies, Research Strategies, Collaboration Strategies, Placement Strategies, Technology Adoption Strategies

Suggested Citation

Aithal, P. S. and Kumar, Anil and Madhushree and Revathi, R., Investigation of Business Strategies in Higher Education Service Model of Selected Private Universities in India (March 1, 2018). International Journal of Computational Research and Development (IJCRD), 3(1), 2018, 77-100. Available at SSRN: https://ssrn.com/abstract=3154264

P. S. Aithal (Contact Author)

Srinivas Institute of Management Studies ( email )

Srinivas Campus
Pandeshwar
Mangalore, Mangalore 575001
India
9343348392 (Phone)

HOME PAGE: http://www.srinivasuniversity.ac.in

Anil Kumar

Srinivas Institute of Management Studies ( email )

Srinivas Campus, Mangaladevi Road
Pandeshwar
Mangalore, 575001
India

Madhushree

Srinivas Institute of Management Studies

Srinivas Campus, Mangaladevi Road
Pandeshwar
Mangalore, 575001
India

R. Revathi

Srinivas Institute of Management Studies

Srinivas Campus, Mangaladevi Road
Pandeshwar
Mangalore, 575001
India

Register to save articles to
your library

Register

Paper statistics

Downloads
23
Abstract Views
105
PlumX Metrics