Community Development through Tourism: A Case Study of Shergaon Village

In Tourism: Inclusive Growth & Sustainable Development (1st ed., pp. 67-77). New Delhi, Delhi: Bharti Publications.

11 Pages Posted: 19 Apr 2018

See all articles by Deep J. Gurung

Deep J. Gurung

Tezpur University - Department of Business Administration, Students

Chandan Goswami

Tezpur University

Date Written: February 1, 2015

Abstract

The modern world has recognized the potential of tourism for eradication of poverty, unemployment and development of community. "Shergaon" is a small village in the state of Arunachal Pradesh (India). Located at 27° 7' 0" North, 92° 16' 0" East, it is surrounded by lofty mountains of the eastern Himalaya ranges. The village is home of the "Sherdukpen" community. The people are mostly depended on agriculture. Sherdukpen community practices Buddhism along with animism. The place is surrounded by scenic beauty, Buddhist monasteries and archaeological sites. The place has the potential to be a destination for rural tourism and adventure tourism. With a vision to develop the community, a group of village youths have started developing tourism promotion strategy without any external assistance. The organization is known as Garung Thok. These youths are from various educational background and some of them are working in various organizations. However, they share the same vision to develop their community through tourism. The strategy is to promote tourism in the village by developing attractive tourist packages such as homestay, local museum, trekking, sight-seeing etc. Many villagers have come forwarded to support the youths in making the vision successful. The case study provides deep insight into the various phases of tourism development strategy for community development in Shergaon.

Keywords: Community Development, Shergaon, Arunachal Pradesh, North East India, Rural Tourism, Self Help Group, Home stay, Local Resident, India

JEL Classification: R11, Z32, Z33, M19

Suggested Citation

Gurung, Deep Jyoti and Goswami, Chandan, Community Development through Tourism: A Case Study of Shergaon Village (February 1, 2015). In Tourism: Inclusive Growth & Sustainable Development (1st ed., pp. 67-77). New Delhi, Delhi: Bharti Publications.. Available at SSRN: https://ssrn.com/abstract=3154384

Deep Jyoti Gurung (Contact Author)

Tezpur University - Department of Business Administration, Students ( email )

Tezpur
India

HOME PAGE: http://www.tezu.ernet.in

Chandan Goswami

Tezpur University ( email )

Tezpur
Assam
India

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