Creativity: Teaching It and Capitalizing Upon It

22 Pages Posted: 20 Apr 2018

See all articles by Barbara Lewis

Barbara Lewis

Brooklyn College Department of Business Management

Date Written: April 3, 2018


In the past, creativity has not been considered a teachable subject in the curriculum of American schools. In recent years, however, a number of institutions, particularly of higher education, have deemed it to be teachable and learnable. While the traditional teaching methods, such as lectures and learning information by rote to be repeated by rote on standardized tests, do not work for teaching creativity, other methods seem to be quite useful for developing in students proficiency for thinking in non-traditional ways.

While creativity is clearly a desirable skill for anyone to possess, it is particularly useful in the areas of marketing and sales, both for existing services and products as well as for developing new, cutting edge, and highly innovative goods. Not only does creativity result in new items and services but also clever marketers have developed new means never dreamed of a decade ago for purveying their cornucopia of wares. This paper will explore how teaching methods for creativity have developed recently as well as how creative thinking has spawned new marketing platforms that continue to change on an almost daily basis.

Keywords: Teaching Creativity, Non-Traditional Thinking

Suggested Citation

Lewis, Barbara, Creativity: Teaching It and Capitalizing Upon It (April 3, 2018). Available at SSRN: or

Barbara Lewis (Contact Author)

Brooklyn College Department of Business Management ( email )

2900 Bedford Avenue
Brooklyn, NY 11210
United States

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