Getting Leopards to Change Their Spots: Co-Creating a New Professional Role Identity

63 Pages Posted: 5 Apr 2018

See all articles by Trish Reay

Trish Reay

University of Alberta - Department of Strategic Management and Organization

Elizabeth Goodrick

Florida Atlantic University - Department of Industry Studies

Susanne Boch Waldorff

Copenhagen Business School

Ann Casebeer

University of Alberta - Faculty of Medicine

Date Written: 2017

Abstract

We investigated how professional role identity change can be accomplished in highly institutionalized contexts characterized by resiliency. We show that the collective professional role identity of family physicians was changed through a process of reinterpreting multiple logics and their relationships. Through our inductive analyses, we identified four mechanisms that occurred through social interactions and collectively served to rearrange the constellation of logics guiding physician role identity: (1) revealing the influence of a hidden logic; (2) reinforcing the conflict between logics; (3) reframing the meaning of a dominant logic; and (4) re-embedding the new arrangement of logics. We found that the change in physician professional role identity required significant identity work by a group of actors, but particularly by the managers who had been charged with leading the reform initiative. We contribute to the professional role identity and institutional literatures by showing how others can engage in social interactions with professionals to facilitate the reinterpretation and rearranging of institutional logics that guide collective professional role identity.

Keywords: institutional logics, professional role identity, social interactions

Suggested Citation

Reay, Trish and Goodrick, Elizabeth and Boch Waldorff, Susanne and Casebeer, Ann, Getting Leopards to Change Their Spots: Co-Creating a New Professional Role Identity (2017). Academy of Management Journal, 60(3), University of Alberta School of Business Research Paper No. 2017-901, Available at SSRN: https://ssrn.com/abstract=3156666

Trish Reay (Contact Author)

University of Alberta - Department of Strategic Management and Organization ( email )

Edmonton, Alberta T6G 2R6
Canada
780-492-4246 (Phone)
780-492-3325 (Fax)

Elizabeth Goodrick

Florida Atlantic University - Department of Industry Studies ( email )

College of Business
777 Glades Road
Boca Raton, 33431
United States

Susanne Boch Waldorff

Copenhagen Business School ( email )

Solbjerg Plads 3
Frederiksberg C, DK - 2000
Denmark

Ann Casebeer

University of Alberta - Faculty of Medicine ( email )

Edmonton, Alberta
Canada

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