The State of Social Media in Canada 2017

Gruzd, Jacobson, Mai, & Dubois. (2018). The State of Social Media in Canada 2017. Version: 1.0. Ryerson University Social Media Lab. DOI:10.5683/SP/AL8Z6R

18 Pages Posted: 30 Apr 2018

See all articles by Anatoliy Gruzd

Anatoliy Gruzd

Ryerson University

Jenna Jacobson

Ryerson University

Philip Mai

Ryerson University

Elizabeth Dubois

University of Ottawa

Date Written: February 22, 2018

Abstract

Today, billions of people around the world are turning to social media to socialize, conduct business, keep up with the news, as well as discover, discuss, and share information. The significance of this global adoption of a relatively new communication and information technology cannot be overlooked. As a country, Canada has one of the most connected populations in the world. For many Canadians, social media is now a part of their daily routine. Our survey results show that an overwhelming majority of online Canadian adults (94%) have an account on at least one social media platform. This makes it critical for policy makers, researchers, and others to have a better grasp of what social media platforms Canadians are using to connect and converse with one another. This report provides a snapshot of the social media usage trends and patterns amongst online Canadian adults based on an online survey of 1,500 participants.

Keywords: Social Media, Canada

Suggested Citation

Gruzd, Anatoliy and Jacobson, Jenna and Mai, Philip and Dubois, Elizabeth, The State of Social Media in Canada 2017 (February 22, 2018). Gruzd, Jacobson, Mai, & Dubois. (2018). The State of Social Media in Canada 2017. Version: 1.0. Ryerson University Social Media Lab. DOI:10.5683/SP/AL8Z6R . Available at SSRN: https://ssrn.com/abstract=3158771 or http://dx.doi.org/10.2139/ssrn.3158771

Anatoliy Gruzd (Contact Author)

Ryerson University ( email )

350 Victoria Street
Toronto, Ontario M5B 2K3
Canada

Jenna Jacobson

Ryerson University ( email )

350 Victoria Street
Toronto, Ontario M5B 2K3
Canada

Philip Mai

Ryerson University ( email )

350 Victoria Street
Toronto, Ontario M5B 2K3
Canada

Elizabeth Dubois

University of Ottawa ( email )

70 Laurier East
Room 529
Ottawa, ONTARIO K1N 6N5
Canada

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