Risk Assessment of Online Transactions: An Exploratory Study
13 Pages Posted: 27 Apr 2018
Date Written: April 10, 2018
Abstract
This study was conducted to determine the level of risks of online transactions of Dabawenyos using exploratory factor analysis. Based on the survey of 163 respondents, findings revealed factors which described the latent construct perceived risks of online transactions. Moreover, results showed that females are less reluctant than male counterparts in engaging in online transactions; education determines risks as well, and that gadgets as consumer items affect risks behaviors, More experienced online transactions tend to show significant influence on the attitude of towards online transactions.
Keywords: online transactions, online risks, exploratory factor analysis, Davao City
JEL Classification: O31
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