Risk Assessment of Online Transactions: An Exploratory Study

13 Pages Posted: 27 Apr 2018

See all articles by Reina Mae Cuesta

Reina Mae Cuesta

University of Mindanao - Department of Tourism

Adrian Tamayo

University of Mindanao - Research and Publication Center

Date Written: April 10, 2018

Abstract

This study was conducted to determine the level of risks of online transactions of Dabawenyos using exploratory factor analysis. Based on the survey of 163 respondents, findings revealed factors which described the latent construct perceived risks of online transactions. Moreover, results showed that females are less reluctant than male counterparts in engaging in online transactions; education determines risks as well, and that gadgets as consumer items affect risks behaviors, More experienced online transactions tend to show significant influence on the attitude of towards online transactions.

Keywords: online transactions, online risks, exploratory factor analysis, Davao City

JEL Classification: O31

Suggested Citation

Cuesta, Reina Mae and Tamayo, Adrian Mernilo, Risk Assessment of Online Transactions: An Exploratory Study (April 10, 2018). Available at SSRN: https://ssrn.com/abstract=3159932 or http://dx.doi.org/10.2139/ssrn.3159932

Reina Mae Cuesta

University of Mindanao - Department of Tourism ( email )

Bolton St
Davao City
Philippines

Adrian Mernilo Tamayo (Contact Author)

University of Mindanao - Research and Publication Center ( email )

Bolton corner Bonifacio St.
Davao, 8000
Philippines
+63(082)2275456 (Phone)
+63(082)2275456 (Fax)

HOME PAGE: http://www.umindanao.edu.ph

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