One Little Lebanese Cucumber is Not Going to Break the Bank: Price in the Choice of Fresh Fruits and Vegetables

23 Pages Posted: 28 Feb 2003

See all articles by Kate M. Owen

Kate M. Owen

University of Sydney

Garry Griffith

University of New England (Australia) - Graduate School of Agricultural and Resource Economics

Vic Wright

University of New England (Australia) - New England Business School

Abstract

This paper reports on empirical research into individual consumer behaviour in the context of fresh fruit and vegetable purchases. The discussion draws on research results from two studies conducted around the actual shopping process. The findings suggest that consumers' price response behaviour may not be consistent with that predicted by economic theory and that this could be significant at the aggregate level. The existence of 'acceptable price ranges' points to the presence of price thresholds within which consumers are relatively insensitive to price movements. Also of relevance is that the primary influence of the budget constraint may be at a broader level rather than at the level of choosing particular products.

Suggested Citation

Owen, Kate M. and Griffith, Garry and Wright, Vic, One Little Lebanese Cucumber is Not Going to Break the Bank: Price in the Choice of Fresh Fruits and Vegetables. The Australian Journal of Agricultural and Resource Economics, Vol. 46, pp. 209-231, 2002. Available at SSRN: https://ssrn.com/abstract=316016

Kate M. Owen

University of Sydney

Department of Agricultural Economics
Sydney NSW 2006
Australia

Garry Griffith (Contact Author)

University of New England (Australia) - Graduate School of Agricultural and Resource Economics ( email )

Australia
(02) 6773 3053 (Phone)
(02) 6773 3607 (Fax)

Vic Wright

University of New England (Australia) - New England Business School ( email )

Armidale, New South Wales 2351
Australia
61 2 6772 1307 (Phone)
61 2 6773 3914 (Fax)

HOME PAGE: http://www.une.edu.au/febl/Staff/vwright.htm

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