아프리카 소비사장 특성 분석과 산업단지를 통한 진출방안 (Africa's Rising Consumer Market and Korea's Engagement Opportunity Through Industrial Zones Development)

186 Pages Posted: 11 Apr 2018

See all articles by Youngho Park

Youngho Park

Korea Institute for International Economic Policy

Jae Wook Jung

Korea Institute for International Economic Policy; University of California, Davis

Yejin Kim

Korea Institute for International Economic Policy

Date Written: December 27, 2017

Abstract

Korean Abstract: 아프리카는 그동안 주로 자원개발시장이라는 측면에서 비중 있게 다루어져 왔으나, 최근 들어서는 소비시장으로서의 성장 가능성이 주목을 받고 있다. 10 억 명이 넘는 인구 규모, 괄목할 만한 경제성장, 중산층 인구 형성, 도시화, 구매력 증대 등이 결부되면서 새로운 소비시장으로 변모하고 있기 때문이다. 최근 나오고 있는 세계적인 컨설팅 회사들의 많은 보고서들은 아프리카에서 가장 전략적인 투자 기회는 자원개발이 아니라 장기적 관점에서 중산층을 겨냥하는 것이라고 강조하고 있다. 아프리카 인구의 절대다수는 여전히 빈곤한 삶을 영위하고 있지만, 대도시를 중심으로 구매력을 갖춘 인구가 빠르게 늘어나면서 소비시장 규모가 커지고 있다. 아프리카 대부분의 주요 도시에는 현대식 대형 쇼핑몰과 슈퍼마켓이 속속 들어서고 있으며, 여기에서는 농가공품, 생활용품, 컴퓨터, 가전제품 등 각종 공산품이 인기리에 판매되고 있다. 그러나 한국의 입장에서 보면 아프리카 소비시장은 무엇보다도 지리적으로 멀리 떨어져 있어 접근이 용이하지 않을 뿐만 아니라, 제반 물적ㆍ제도적 교역기반이 열악하여 전통적인 방식의 수출로는 한계가 있을 수밖에 없다. 이러한 문제 인식을 가지고 본 연구에서는 산업단지를 통한 소비시장 진출 방안을 모색하게 되었다.

English Abstract: Previously discussions about Africa focused on its resources. However, recent interests are shifting towards Africa's growth potential as a consumer market. The combination of a billion people, impressive economic growth, a growing middle class, urbanization and increase of purchasing power has transformed Africa into a rising consumer market. Many recent reports by various business consulting firms emphasize that the most strategic investment opportunity in the long run lies in pursuing Africa’s middle income class and not in resource development. Although the overall majority of Africans yet live in absolute poverty, the consumer market is growing as the urban population who have sufficient purchasing power continues to expand. A growing number of large-scale shopping malls and supermarkets are moving into Africa's major cities and they are being stockpiled with processed agricultural products, household goods, computers, household electronics and many kinds of manufactured products. However, for Korea, the market remains difficult to access because Africa is not only geographically distant but also because poor physical and institutional trade infrastructure in Africa limits traditional export means. Keeping mind of such problems, this research explores potential means of accessing Africa's consumer market through industrial zones.

Note: Downloadable document is in Korean.

Keywords: Africa, Consumer Market, Korea's Engagement, Industiral Zones Development

Suggested Citation

Park, Youngho and Jung, Jae Wook and Kim, Yejin, 아프리카 소비사장 특성 분석과 산업단지를 통한 진출방안 (Africa's Rising Consumer Market and Korea's Engagement Opportunity Through Industrial Zones Development) (December 27, 2017). KIEP Research Paper. Policy Analyses 17-13. Available at SSRN: https://ssrn.com/abstract=3160408 or http://dx.doi.org/10.2139/ssrn.3160408

Youngho Park (Contact Author)

Korea Institute for International Economic Policy ( email )

[30147] Building C, Sejong National Research Compl
Seoul, 370
Korea, Republic of (South Korea)

Jae Wook Jung

Korea Institute for International Economic Policy ( email )

[30147] Building C, Sejong National Research Compl
Sejong, Sejong 30147
Korea, Republic of (South Korea)

University of California, Davis ( email )

One Shields Avenue
Davis, CA 95616
United States

Yejin Kim

Korea Institute for International Economic Policy ( email )

[30147] Building C, Sejong National Research Compl
Seoul, 370
Korea, Republic of (South Korea)

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