Looking Good: Mediatisation and International NGOs

16 Pages Posted: 24 Apr 2018

See all articles by Ben Jones

Ben Jones

University of East Anglia (UEA)

Date Written: February 2017


Many international NGOs value those parts of their work that are suited to media representation: campaigning, advocacy, projects that produce the right sort of images. In this article I make three points about this change. First, those parts of the NGO most reliant on media – such as the campaign desk – may be becoming more powerful. This can change the internal dynamics of NGOs. Second, the increasing use of media means that NGOs, like other organisations, hold themselves accountable in new ways. Third, NGOs may appear to look more and more like media organisations. These changes have received relatively little attention in the literature on NGOs, though they reflect a broader set of debates about the role of media in society. Using a case analysis of an international NGO, I suggest that the concept of mediatisation might be a useful way to understand some of the changes observed in the NGO sector.

Keywords: NGO, media, development, accountability, mediatisation, The Guardian

Suggested Citation

Jones, Ben, Looking Good: Mediatisation and International NGOs (February 2017). The European Journal of Development Research, Vol. 29, Issue 1, 2017, Available at SSRN: https://ssrn.com/abstract=3160674 or http://dx.doi.org/10.1057/ejdr.2015.87

Ben Jones (Contact Author)

University of East Anglia (UEA) ( email )

Norwich Research Park
Norwich, Norfolk NR4 7TJ
United Kingdom

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