A General Theory of Springboard MNEs

24 Pages Posted: 24 Apr 2018

See all articles by Yadong Luo

Yadong Luo

University of Miami - Department of Management

Rosalie Tung

Simon Fraser University (SFU)

Date Written: October 2017


The springboard view has become one theoretic lens to analyze emerging market multinationals (EMNEs) in the past decade. A decade after its first introduction in 2007, new developments offer keen insights on these firms and MNEs in general that aggressively engage in critical asset-seeking. We compare this view with other IB theories, highlighting their differences as well as complementarity. We articulate unique strengths and weaknesses of EMNEs, including their vulnerability and complexity caused in part by home country institutions. We discuss amalgamation, ambidexterity, and adaptation advantages that differentiate springboard MNEs from more established advanced country MNEs, and explain why and how springboard acts should be analyzed along with global competitiveness augmentation. We introduce an upward spiral concept to advance our understanding of linkages between springboard and post-springboard activities, and explain some critical cross-cultural and human resource management issues in the process. To help continued research on springboard MNEs, we highlight macro- and micro-management issues that are particularly worth exploring.

Keywords: springboard perspective, EMNEs, strategic behavior, emerging markets

Suggested Citation

Luo, Yadong and Tung, Rosalie, A General Theory of Springboard MNEs (October 2017). Journal of International Business Studies, Vol. 49, Issue 2, 2017, Available at SSRN: https://ssrn.com/abstract=3161410 or http://dx.doi.org/10.1057/s41267-017-0114-8

Yadong Luo (Contact Author)

University of Miami - Department of Management ( email )

United States

Rosalie Tung

Simon Fraser University (SFU)

8888 University Drive
Burnaby, British Columbia V5A 1S6

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