A Study of Factors Affecting Brand Switching for Processed and Packed Ready-to-Cook Food Packs

14 Pages Posted: 17 Apr 2018

See all articles by Dr. Swati Saxena

Dr. Swati Saxena

Shri Chimanbhai Patel Institute of Management & Research

Date Written: March 1, 2018

Abstract

The processed food market is projected to be over US$ 100 bn, of which the primarily processed food market accounts for 60%, while the value-added processed food market is around 40%. The food processing industry in India has a share of 1.5% in the total GDP of the country, and as part of total manufacturing accounts for 9%. India’s share in world trade in respect of processed food is about 1.6%. A large number of players in this industry are small-sized companies, and are largely concentrated in the unorganized segment. This segment accounts for more than 70% of the output in volume terms and 50% in value terms. The segment preferences in rural market & influx of multiple product items in the segment makes it imperative to understand the peoples outlook towards the segment.

Keywords: Retail, Ready-to-Cook Segment, Processed Food, Brand Switching

Suggested Citation

Saxena, Swati, A Study of Factors Affecting Brand Switching for Processed and Packed Ready-to-Cook Food Packs (March 1, 2018). Available at SSRN: https://ssrn.com/abstract=3164049 or http://dx.doi.org/10.2139/ssrn.3164049

Swati Saxena (Contact Author)

Shri Chimanbhai Patel Institute of Management & Research ( email )

Opp. Karnavati Club
S G Highway
Ahmedabad, 380015
India

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