Research Productivity of Faculty at 30 Leading Marketing Departments

48 Pages Posted: 6 May 2018 Last revised: 9 Apr 2019

See all articles by Stijn M. J. van Osselaer

Stijn M. J. van Osselaer

Cornell University - Samuel Curtis Johnson Graduate School of Management

Sarah Lim

Cornell University, Samuel Curtis Johnson Graduate School of Management, Department of Marketing

Date Written: April 7, 2019

Abstract

This manuscript documents the research productivity over a ten-year period (2007-2016) of marketing faculty at 30 leading marketing departments. We find that median productivity in the top four marketing journals was .40 publications per year. We find no meaningful difference in productivity between “quant” and “behavioral” faculty. Furthermore, we find a slow decrease in productivity as faculty’s “academic age” increases, but we also find that the most productive members of our community are among the colleagues who received their PhDs 20 to 30 years ago and that academic age is not a good predictor when recent productivity is taken into account. In addition, we find that the departments differ strongly in terms of the concentration of publications among faculty, as measured by the Gini coefficient. Finally, and to our surprise, we find that the number of publications in top journals by the faculty at these 30 schools dropped quite precipitously from the 2007-2011 to the 2012-2016 period.

Keywords: marketing faculty productivity, publication counts, promotion and tenure, academics

JEL Classification: M3, M30, M31, M39

Suggested Citation

van Osselaer, Stijn M. J. and Lim, Sarah, Research Productivity of Faculty at 30 Leading Marketing Departments (April 7, 2019). Available at SSRN: https://ssrn.com/abstract=3165142 or http://dx.doi.org/10.2139/ssrn.3165142

Stijn M. J. Van Osselaer (Contact Author)

Cornell University - Samuel Curtis Johnson Graduate School of Management ( email )

Ithaca, NY 14853
United States

Sarah Lim

Cornell University, Samuel Curtis Johnson Graduate School of Management, Department of Marketing ( email )

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