Synthesis of Constructs for Modeling Consumers’ Understanding and Perception of Eco-Labels

25 Pages Posted: 7 May 2018

See all articles by Khan Taufique

Khan Taufique

BRAC University; Curtin University

Chamhuri Siwar

National University of Malaysia (UKM)

Basri Talib

National University of Malaysia (UKM)

Farah Sarah

United International University - School of Business and Economics

Norshamliza Chamhuri

National University of Malaysia (UKM) - Faculty of Economics and Management

Date Written: 2014

Abstract

The term “eco-labeling” has become a buzzword in today’s sustainable business world. The use of eco-labeling in various forms has been increasing notably for past many years, sometimes as an environmental “requirement” and sometimes merely as a marketing tool. Questions arise about how well these eco-labels are attended and understood by consumers. However, though mentionable studies are found on various aspects of eco-labels, gaps exist in exploring an inclusive set of parameters for investigating consumer perceptions of eco-labels. This paper aims at preparing a synthesis of all the possible factors to be incorporated for measuring consumer perceptions of eco-labeling of products. For making such synthesis, all major works in the field have been thoroughly reviewed. The paper comes up with a total of 10 parameters that include consumer awareness, consumer knowledge, consumer involvement, consumer trust, design and visibility, credibility of the source, type and level of information, clarity of meaning, persuasiveness, and private benefits. This tentative, yet inclusive, set of parameters is thought to be useful for designing large scale future empirical researches for developing a dependable inclusive set of parameters to test consumer understanding and perceptions of eco-label. A framework is proposed for further empirical research.

Keywords: eco-label, sustainable business, environment-friendly product, consumer perception, parameters

Suggested Citation

Taufique, Khan and Siwar, Chamhuri and Talib, Basri and Sarah, Farah and Chamhuri, Norshamliza, Synthesis of Constructs for Modeling Consumers’ Understanding and Perception of Eco-Labels (2014). Available at SSRN: https://ssrn.com/abstract=3165540 or http://dx.doi.org/10.2139/ssrn.3165540

Khan Taufique (Contact Author)

BRAC University ( email )

66 Mohakhali C/A
Dhaka 1212 Bangladesh
Dhaka, 1212
Bangladesh

Curtin University ( email )

Miri
Sarawak
Sarawak
Malaysia

Chamhuri Siwar

National University of Malaysia (UKM) ( email )

43600 Bandar Baru Bangi
Bangi, Selangor 06010
Malaysia

Basri Talib

National University of Malaysia (UKM) ( email )

43600 Bandar Baru Bangi
Bangi, Selangor 06010
Malaysia

Farah Sarah

United International University - School of Business and Economics ( email )

Dhaka
Bangladesh

Norshamliza Chamhuri

National University of Malaysia (UKM) - Faculty of Economics and Management ( email )

Bangi, Selangor 43600
Malaysia

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