An Alternative Quantitative and Qualitative Analytical Tool to Evaluate Joint-Venture Negotiations: The Joint-Venture Negotiation Box (JVN-BOX)

Procedia Computer Science, 149C: 436-440

7 Pages Posted: 9 May 2018 Last revised: 14 Mar 2019

See all articles by Mario Arturo Ruiz Estrada

Mario Arturo Ruiz Estrada

University of Malaya (UM) - Faculty of Economics & Administration (FEA)

Ibrahim Ndoma

University of Malaya (UM) - Faculty of Economics & Administration (FEA)

Date Written: April 24, 2018

Abstract

In this article, we introduce the Joint-Venture Negotiation Box (JVN-Box), a new methodological approach to evaluate the negotiation between two players in a joint-venture partnership. The JVN-Box primarily calculates a suitable point of balance between two players and hence, generates harmony in a joint venture partnership. Since the division between players always depends on the opportunity cost and incentives in the process of negotiation, the study proposes the need for players to diligently engage in formal discussions to find the most suitable point of balance to consolidate a joint venture partnership. The JVN-Box helps to find that suitable balance point and hinges the success of any joint venture negotiation between two players on the effort of hard work by the weak player to step up and sacrifice welfare to step down from the stronger player.

Keywords: Joint Ventures, JVN-Box, Optimum Negotiation Point

JEL Classification: B40

Suggested Citation

Ruiz Estrada, Mario Arturo and Ndoma, Ibrahim, An Alternative Quantitative and Qualitative Analytical Tool to Evaluate Joint-Venture Negotiations: The Joint-Venture Negotiation Box (JVN-BOX) (April 24, 2018). Procedia Computer Science, 149C: 436-440. Available at SSRN: https://ssrn.com/abstract=3167712 or http://dx.doi.org/10.2139/ssrn.3167712

Mario Arturo Ruiz Estrada (Contact Author)

University of Malaya (UM) - Faculty of Economics & Administration (FEA) ( email )

Kuala Lumpur, 50603
Malaysia
+60126850293 (Phone)

HOME PAGE: http://ssrc.um.edu.my/

Ibrahim Ndoma

University of Malaya (UM) - Faculty of Economics & Administration (FEA) ( email )

University of Malaya
Kuala Lumpur, Wilayah Persekutuan 50603
Malaysia

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