Individual, Contextual and Macro Antecedents of Online Privacy Concern: The Case of Data Collection in Europe

49 Pages Posted: 10 May 2018  

Nessrine Omrani

Paris School of Business

Nicolas Soulié

University of Paris- Sud 11

Date Written: April 25, 2018

Abstract

This article investigates the individual, contextual and macro antecedents affecting online privacy concern in a unique framework. We use a dataset collected in 2010 that includes more than 14,000 Internet users from 26 European countries. Based on the APCO model, we examine the variables associated with the probability of being concerned about the collection of online personal data in order to draw policy and regulatory implications. The results highlight that all types of antecedents simultaneously affect online privacy concern. First, clear gaps are found based on income, age and gender. Second, individuals privacy perception has a significant impact on online privacy concern. Third, with regard to political ideology, far-left-oriented individuals are more concerned about privacy. Fourth, with respect to Internet use, the frequency of use has no significant link with online privacy concern, but an increased variety of use has a negative effect on individuals privacy concern. In addition, privacy protection and awareness are positively linked to online privacy concern, while trust appears to strongly reduce online privacy concern. Finally, online privacy concerns related to data collection vary across European countries due to cultural and regulatory differences.

Keywords: Online Privacy Concern, APCO model, Privacy Perception, Political Ideology, Privacy Awareness, Privacy Protection, Trust, Culture

JEL Classification: D8, K2, Z1

Suggested Citation

Omrani, Nessrine and Soulié, Nicolas, Individual, Contextual and Macro Antecedents of Online Privacy Concern: The Case of Data Collection in Europe (April 25, 2018). Available at SSRN: https://ssrn.com/abstract=3168714 or http://dx.doi.org/10.2139/ssrn.3168714

Nessrine Omrani

Paris School of Business ( email )

59 rue Nationale
Paris, 75013
France

HOME PAGE: http://https://www.faculty-psbedu.paris/fr/professeurs/nessrine-omrani

Nicolas Soulié (Contact Author)

University of Paris- Sud 11 ( email )

54 Boulevard Desgranges
Sceaux, 92331
France

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