Digiland Mall.Com

10 Pages Posted: 24 Jul 2002

See all articles by Michael R. Vitale

Michael R. Vitale

affiliation not provided to SSRN

Kay-Woon Tay

University of Melbourne - Department of Management

Date Written: August 2001


Digiland is a Singapore-based distributor of personal computers, software, and peripherals. With an eye on Dell and other on- line merchants, Digiland decided to develop its own direct-to-consumer business. This move was quite risky due to potential conflict with Digiland's existing retail sales channel. The case explores how Digiland was able successfully to enter the direct market while maintaining the loyalty of its existing channel. The case also discusses the linkage between Digiland's Internet-based front-end systems and its ERP system, as well as the company's unsuccessful attempt to sell a broad range of consumer goods.

Keywords: e-business, IT Infrastructure, IT Architecture, IT-business Relationships

Suggested Citation

Vitale, Michael R. and Tay, Kay-Woon, Digiland Mall.Com (August 2001). Available at SSRN: https://ssrn.com/abstract=317142 or http://dx.doi.org/10.2139/ssrn.317142

Michael R. Vitale (Contact Author)

affiliation not provided to SSRN

No Address Available

Kay-Woon Tay

University of Melbourne - Department of Management ( email )

Faculty of Economics and Commerce
Carlton, Victoria 3010

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