The Cockroach Theory for Sustainable and Scalable Organizational and Individual Growth

International Journal of Advanced Trends in Engineering and Technology, 3(1), 146-149. 2018. ISSN (Online): 2456 - 4664.

4 Pages Posted: 17 May 2018

See all articles by Keerthan Raj

Keerthan Raj

Srinivas Institute of Management Studies

P. S. Aithal

Srinivas Institute of Management Studies

Date Written: May 3, 2018

Abstract

The question of survival and sustenance is very critical for every individual or organization. There are various factors that are essential for growth and sustenance of companies. There have been many research studies undertaken to gauge the success factors or to break down the components and study success in detail. Since Prahalad and Hart propounded the need for multinationals to serve the large base of the pyramid markets, which could be done profitably and need not be left only to government and aided agencies, many multinationals across the world have been made significant steps in reaching out to these markets especially in emerging economies. In these strategies, there have been some successes and many failures. In previous papers we have studied many such strategies and we have proposed a “theory of sustainable and scalable growth for organizations and individuals” also called the “Cockroach theory”.

Keywords: Base of the Pyramid, Cockroach Theory, Scalable, Sustenance

Suggested Citation

Raj, Keerthan and Aithal, P. S., The Cockroach Theory for Sustainable and Scalable Organizational and Individual Growth (May 3, 2018). International Journal of Advanced Trends in Engineering and Technology, 3(1), 146-149. 2018. ISSN (Online): 2456 - 4664. . Available at SSRN: https://ssrn.com/abstract=3173064

Keerthan Raj

Srinivas Institute of Management Studies ( email )

Srinivas Campus, Mangaladevi Road
Pandeshwar
Mangalore, 575001
India

P. S. Aithal (Contact Author)

Srinivas Institute of Management Studies ( email )

Srinivas Campus
Pandeshwar
Mangalore, Mangalore 575001
India
9343348392 (Phone)

HOME PAGE: http://www.srinivasuniversity.ac.in

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