Big Data Capability, Customer Agility, and Organization Performance: A Dynamic Capability Perspective

Proceedings of the 24th Annual Americas Conference on Information Systems (AMCIS 2018), New Orleans, August 16–18

14 Pages Posted: 21 May 2018

See all articles by Ghazwan Hassna

Ghazwan Hassna

Hawaii Pacific University - College of Business; City University of Hong Kong (CityUHK) - Department of Information Systems

Paul Benjamin Lowry

Virginia Polytechnic Institute & State University - Pamplin College of Business

Multiple version iconThere are 2 versions of this paper

Date Written: May 6, 2018

Abstract

This paper responds to the continual call from both academic scholars and industry professionals to theorize about the influence of “big data” on organization competitiveness and performance. To resolve the ambiguity surrounding “big data” term we propose a new construct called “big data capability.” We consider “big data capability” as a higher-level construct consists of three sub lower- level constructs: big data infrastructure capability, big data management capability, and big data science capability. We argue that big data capability improves customer sensing capability, and we clarify that this impact is moderated by both the organization market orientation and the data-driven decision making practice. We further stress that creating the competitive action that contributes to the organization performance requires the alignment and fit between the two components of customer agility: customer sensing capability and customer responding capability. From the theoretical perspective, the paper contributes to the strategic IS literature by extending the dynamic capability theory through introducing the big data capability as a precedent to customer sensing agility, the dynamic capability. The paper also extends the theory by introducing both market orientation and data driven culture as moderators to the impact of big data capability on customer sensing agility. From the practical perspective, the paper provides useful insights for business and IT leaders who are interested in building their big data capability to improve their organizations competitiveness in the market.

Keywords: Big data, big data capability, theory building, IT agility, dynamic capability theory

Suggested Citation

Hassna, Ghazwan and Lowry, Paul Benjamin, Big Data Capability, Customer Agility, and Organization Performance: A Dynamic Capability Perspective (May 6, 2018). Proceedings of the 24th Annual Americas Conference on Information Systems (AMCIS 2018), New Orleans, August 16–18. Available at SSRN: https://ssrn.com/abstract=3174214

Ghazwan Hassna

Hawaii Pacific University - College of Business ( email )

900 Fort Street Mall
Suite 600
Honolulu, HI 96813
United States
(808) 687-7062 (Phone)
(808) 566-2403 (Fax)

HOME PAGE: http://www.hpu.edu/faculty/cob/ghazwan-hassna.html

City University of Hong Kong (CityUHK) - Department of Information Systems ( email )

83 Tat Chee Avenue
Kowloon
Hong Kong

Paul Benjamin Lowry (Contact Author)

Virginia Polytechnic Institute & State University - Pamplin College of Business ( email )

1016 Pamplin Hall
Blacksburg, VA 24061
United States

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