Participation and Losses in Multi-Level Marketing: Evidence from an FTC Settlement

30 Pages Posted: 9 May 2018 Last revised: 27 Aug 2019

See all articles by Claes Bäckman

Claes Bäckman

Aarhus University - Department of Business and Economics; Knut Wicksell Centre for Financial Studies

Tobin Hanspal

WU Vienna University of Economics and Business

Date Written: April 27, 2018

Abstract

More than 20 million Americans are affiliated with Multi-Level Marketing firms (MLMs), but there is little empirical evidence on who participates in this controversial part of today's labor market. We link data on 350,000 individuals cited in an FTC settlement with one of the largest MLMs to detailed county-level information. We find that participation is greater in areas with higher median income and where women are absent from the labor market, suggesting value in flexible work. However, losses are correlated with higher inequality and lower social capital, suggesting that the pitfalls accrue to vulnerable groups.

Keywords: Multi-level marketing; Alternative work; Consumer financial protection

Suggested Citation

Bäckman, Claes and Hanspal, Tobin, Participation and Losses in Multi-Level Marketing: Evidence from an FTC Settlement (April 27, 2018). SAFE Working Paper No. 207. Available at SSRN: https://ssrn.com/abstract=3175871 or http://dx.doi.org/10.2139/ssrn.3175871

Claes Bäckman

Aarhus University - Department of Business and Economics ( email )

Fuglesangs Alle 4
Aarhus, 8210
Denmark

Knut Wicksell Centre for Financial Studies ( email )

Box 7080
Lund, SE-220 07
Sweden

Tobin Hanspal (Contact Author)

WU Vienna University of Economics and Business ( email )

Welthandelsplatz 1 1
Wien, 1020
Austria

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