Strategic Price Behaviour of Large Capital Retail Traders in the Retail Market and Scope of Interaction with the Small Capital Retail Traders: A Theoretical Analysis

Artha Beekshan, ISSN No: 09721185, 23(4), (2015)

28 Pages Posted: 24 May 2018

See all articles by Dipankar Das

Dipankar Das

Goa Institute of Management; BML Munjal University; School of Management

Date Written: April 1, 2015

Abstract

In this particular paper, an attempt has been made to show the competitive behaviour of small capital retailers and large capital retailers theoretically (including single brand and multi-brand both domestic and/or foreign). The objective of this paper is to search the real behaviour of market participants (viz. retailers, consumers) and to examine the reasons behind coexistence of small capital retailers and large capital retailers. In other words, it tries to search the possible avenues through which small capital retailers can stay in the market with their own competitive strength side by side the large capital retailers.

Keywords: Strategy, Small capital retailers, Large capital multi brand retailers, Consumer’s decisions, Pricing of agricultural commodities, FDI (Foreign Direct Investment) in cash and carry trade & Retail in India

JEL Classification: F23, L11, L13, L16, O12, Q13, Q18

Suggested Citation

Das, Dipankar, Strategic Price Behaviour of Large Capital Retail Traders in the Retail Market and Scope of Interaction with the Small Capital Retail Traders: A Theoretical Analysis (April 1, 2015). Artha Beekshan, ISSN No: 09721185, 23(4), (2015), Available at SSRN: https://ssrn.com/abstract=3177402

Dipankar Das (Contact Author)

Goa Institute of Management ( email )

Ribandar
Ribandar
Panaji, Goa 403006
India

BML Munjal University ( email )

National Highway 8
67 KM Milestone
Gurgaon
India

School of Management ( email )

National Highway 8
67 KM Milestone
Gurgaon
India

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