Apuntes para un comunicador corporativo (Notes for a Corporate Communicator)

Abstract

Spanish Abstract: En este artículo se resaltan los quehaceres del comunicador corporativo enfrentado a los procesos empresariales que requieren de un abordaje multidisciplinario. Estas características, que lo hacen desprenderse del "comunicador social", lo tornan especialista en Responsabilidad Social Empresarial, en el que su doble rol debe aprovechar sus capacidades para afrontar el reto de la gestión de bienes intangibles en una empresa y la generación de utilidades para esta. English Abstract: This article highlights the tasks of the corporate communicator faced with business processes that require a multidisciplinary approach. These characteristics, which make him separate from the "social communicator", turn him into a specialist in Corporate Social Responsibility, in which his double role must take advantage of his abilities to face the challenge of the management of intangible assets in a company and the generation of profits for this.

Note: Downloadable document is in Spanish.

Keywords: corporate communication, comunicacion corporativa, dircom, communication, organizational communication