Corporate Foresight Benchmarking Report 2018: How Leading Firms Build a Superior Position in Markets of the Future

20 Pages Posted: 25 May 2018 Last revised: 30 Aug 2018

See all articles by René Rohrbeck

René Rohrbeck

Aarhus BSS, Aarhus University

Ménes Etingue Kum

University of Munster

Tymen Jissink

Aarhus University - School of Business and Social Sciences

Adam V. Gordon

Aarhus University - School of Business and Social Sciences

Date Written: May 14, 2018

Abstract

Future Preparedness is shown to be a factor strongly influencing mid-term future firm performance, and such preparedness can be achieved via the systematic application of future preparation activities, particularly Perceiving, Prospecting, and Probing, as part of the strategic leadership function.

Keywords: Corporate Foresight, Benchmarking, firm performance, strategic radar, scenario-based stratagizing

JEL Classification: E17, M1, M19

Suggested Citation

Rohrbeck, René and Etingue Kum, Ménes and Jissink, Tymen and Gordon, Adam V., Corporate Foresight Benchmarking Report 2018: How Leading Firms Build a Superior Position in Markets of the Future (May 14, 2018). Available at SSRN: https://ssrn.com/abstract=3178562 or http://dx.doi.org/10.2139/ssrn.3178562

René Rohrbeck (Contact Author)

Aarhus BSS, Aarhus University ( email )

Fuglesangs Allé 4
Aarhus V, 8210
Denmark
+45-871 64929 (Phone)

HOME PAGE: http://www.rene-rohrbeck.de

Ménes Etingue Kum

University of Munster ( email )

Tymen Jissink

Aarhus University - School of Business and Social Sciences ( email )

Nordre Ringgade 1
Aarhus C, DK-8000
Denmark

Adam V. Gordon

Aarhus University - School of Business and Social Sciences ( email )

Nordre Ringgade 1
Aarhus C, DK-8000
Denmark

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