Strategic Internationalization Through Curriculum Innovations and Stakeholder Engagement

Bertrand Guillotin, (2018) "Strategic internationalization through curriculum innovations and stakeholder engagement", Journal of International Education in Business, Vol. 11 Issue: 1, pp.2-26, https://doi.org/10.1108/JIEB-04-2017-0015

29 Pages Posted: 18 May 2018

See all articles by Bertrand Guillotin

Bertrand Guillotin

Temple University (Fox) - Strategic Mgmt Dept.

Date Written: May 2018

Abstract

Purpose: Anti-globalization and protectionism movements have transformed strategic internationalization, International Business (IB) student engagement, and enrollment growth into very complex endeavors. Whereas the literature is rather scarce on solutions, this paper offers some best practices at a highly-ranked IB program that can be very useful to business school leaders.

Design/methodology/approach: Descriptive case study of the Fox IB program (Temple University, USA) is based on an inductive approach and the Quality Function Deployment (QFD) framework to design and internationalize the curriculum.

Findings: Listening to the voice of the customers through student and employer testimonials, we find the elements that make an IB program and curriculum successful. Even Senior students who are “between opportunities” feel that the new IB curriculum have prepared them well for their career.

Suggested Citation

Guillotin, Bertrand, Strategic Internationalization Through Curriculum Innovations and Stakeholder Engagement (May 2018). Bertrand Guillotin, (2018) "Strategic internationalization through curriculum innovations and stakeholder engagement", Journal of International Education in Business, Vol. 11 Issue: 1, pp.2-26, https://doi.org/10.1108/JIEB-04-2017-0015. Available at SSRN: https://ssrn.com/abstract=3180706

Bertrand Guillotin (Contact Author)

Temple University (Fox) - Strategic Mgmt Dept. ( email )

Philadelphia, PA 19122
United States
2152044201 (Phone)

HOME PAGE: http://https://www.linkedin.com/pub/bertrand-guillotin-mba-dba-abd-status/0/2b5/604

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