Managing Design Complexity to Improve on Cost, Quality, Variety, and Time-to-Market Performance Variables

European University Institute Working Paper No. ECO 97/35

78 Pages Posted: 8 Jan 2004

Date Written: July 1997

Abstract

This paper contains a model of waste elimination through design. It argues for the importance of managing design complexity in improving cost, quality, variety, and time-to-market performance variables. Management of design complexity is identified with creation, choice, and application of design problem representations, divisions of design labor, and product architectures that provably eliminate waste. The paper's thesis is illustrated with a comparison of Toyota's technology strategy (based on waste elimination) to that of General Motors (based on frontier-shifting investment).

Keywords: Cost, quality, variety, time-to-market, design complexity

JEL Classification: C69, D20, L23, O32, M19

Suggested Citation

Vassilakis (Vasilakis), Spiridon (Spyros), Managing Design Complexity to Improve on Cost, Quality, Variety, and Time-to-Market Performance Variables (July 1997). European University Institute Working Paper No. ECO 97/35. Available at SSRN: https://ssrn.com/abstract=318442 or http://dx.doi.org/10.2139/ssrn.318442

Spiridon (Spyros) Vassilakis (Vasilakis) (Contact Author)

Athens University of Economics and Business ( email )

76 Patission Street
Athens, 104 34
Greece

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