Event History Analysis of Longitudinal Data: A Methodological Application to Sport Sponsorship

Jensen, J. A., & Turner, B. A. (2018). Event history analysis of longitudinal data: A methodological application to sport sponsorship. Sport in Society, 21(2), 376-393.

37 Pages Posted: 12 Jun 2018

See all articles by Jonathan A. Jensen

Jonathan A. Jensen

University of North Carolina at Chapel Hill

Brian Turner

Ohio State University (OSU)

Date Written: May 28, 2018

Abstract

Despite its potential to make causal inferences and unearth insights related to between-subject variation over time, a small percentage of sport-related research is considered longitudinal in nature. One of the inherent challenges is that advanced quantitative methodologies, such as multi-level modeling approaches, are required to analyze such data. Therefore, this study is designed to assist those seeking to analyze longitudinal data by defining several important aspects of the event history analysis (EHA) methodology. The study’s goal is to conceptually demystify EHA by defining several fundamental concepts, including censoring, the survivor function, and hazard function, through the application of EHA approaches to the durations of sport sponsorships. The authors conclude by demonstrating the implications of utilizing EHA approaches and identifying several potential applications of EHA for future sport-related research, with the goal of encouraging further sport scholarship utilizing approaches suitable for the analysis of longitudinal data.

Keywords: Research Methodologies, Event History Analysis, Longitudinal Data, Quantitative Research, Olympic Games

Suggested Citation

Jensen, Jonathan and Turner, Brian, Event History Analysis of Longitudinal Data: A Methodological Application to Sport Sponsorship (May 28, 2018). Jensen, J. A., & Turner, B. A. (2018). Event history analysis of longitudinal data: A methodological application to sport sponsorship. Sport in Society, 21(2), 376-393. . Available at SSRN: https://ssrn.com/abstract=3186139

Jonathan Jensen (Contact Author)

University of North Carolina at Chapel Hill ( email )

308 Woollen
Chapel Hill, NC 27599
United States

Brian Turner

Ohio State University (OSU) ( email )

A264 PAES Buidling
307 Annie & John Glen Ave.
Columbus, OH OH 43210
United States
614-247-8374 (Phone)

HOME PAGE: http://go.osu.edu/bturner

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