Business Model Implementation within Networked Enterprises: A Case Study on a Finnish Pharmaceutical Project

18 Pages Posted: 5 Jun 2018

See all articles by Sam Solaimani

Sam Solaimani

Nyenrode Business University

Marikka Heikkilä

University of Turku

H. Bouwman

Delft University of Technology

Date Written: Spring 2018

Abstract

In many entrepreneurial projects, the concept of the business model (BM) is used to describe a business idea at a high‐level and in a holistic way. However, existing literature pays less attention to implementation (or execution) of BM. Implementation becomes more complex when a BM is proposed by or requires a network of collaborating enterprises. The aim of this paper is to provide an approach based on empirical research that supports BM transition from design to implementation. The empirical data used in this paper is based on a case study involving an innovative project in the pharmaceutical sector in Finland. The case analysis demonstrates how a high‐level BM needs careful consideration of its operational components from a network perspective to secure both value creation and capture. Drawing on the analysis, six concluding propositions on BM implementation in networked settings are put forward.

Keywords: business model, business processes, networked enterprises, case study

Suggested Citation

Solaimani, Sam and Heikkilä, Marikka and Bouwman, H., Business Model Implementation within Networked Enterprises: A Case Study on a Finnish Pharmaceutical Project (Spring 2018). European Management Review, Vol. 15, Issue 1, pp. 79-96, 2018. Available at SSRN: https://ssrn.com/abstract=3188605 or http://dx.doi.org/10.1111/emre.12124

Sam Solaimani (Contact Author)

Nyenrode Business University ( email )

Straatweg 25
P.O. Box 130
Breukelen, 3620 AC
Netherlands

Marikka Heikkilä

University of Turku ( email )

Turku, 20014
Finland

H. Bouwman

Delft University of Technology ( email )

Stevinweg 1
Stevinweg 1
Delft, 2628 CN
Netherlands

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