Friends at WSJ: Journalist Connection, News Tone, and Stock Returns
53 Pages Posted: 4 Jun 2018 Last revised: 24 Sep 2018
Date Written: September 17, 2018
This paper studies the effect of the firm–journalist network on news tone and stock returns. Using a unique dataset on the firm’s and the CEO’s connections to the Wall Street Journal (WSJ) reporters, I find that such connections lead to markedly more favorable coverage of corporate M&A news and to better associated market reactions. The effect on the financial market is larger for the deals featured on the front page of the Journal. For identification, I instrument the connected coverage with the reporters’ turnover and find similar results. Furthermore, using Rupert Murdoch’s acquisition of the WSJ as an exogenous shock to journalistic independence, I show that firms previously connected to Mr. Murdoch received better coverage and more positive stock returns after the ownership change.
Keywords: News Sentiment, Stock Returns, Mergers and Acquisitions, Financial Journalism
JEL Classification: D03, G02, G34
Suggested Citation: Suggested Citation