Modeling Residents' Perceptions of Tourism Development: Liner vs. Non-Linear Models
Journal of Destination Marketing & Management. 10, 1-9, 2018, https://doi.org/10.1016/j.jdmm.2018.05.007
25 Pages Posted: 21 Jun 2018
Date Written: June 4, 2018
This paper aims to investigate the linearity of the relationship between residents’ perceptions of and support for the development of tourism. The links between residents’ support for the development of tourism and their perceptions have been investigated across a large number of studies, most of which assume a linear path. The current study found that a non-linear algorithm exists between residents’ negative perceptions and their support for tourism development, which in some cases could increase the effectiveness of the existing model. This finding marks a significant and unique theoretical contribution of current study. Additionally, by identifying a nonlinear pattern of relationships akin to that seen in vivo, these findings can assist local authorities in managing the support of residents and in promoting the sustainability of tourism development.
Keywords: Linear, Non-linear, Residents’ perceptions, Negative perceptions, Positive perceptions, Support for tourism development, Partial least squares–structural equation modeling (PLS-SEM)
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