Tourists Perceived Value and Satisfaction in a Community-Based Homestay in Lenggong Valley World Heritage Site
Journal of Hospitality and Tourism Management, 26, 72-81, 2016, DOI: 10.1016/j.jhtm.2016.01.005
31 Pages Posted: 21 Jun 2018 Last revised: 21 Sep 2018
Date Written: June 6, 2018
This paper attempts to examine the effects of perceived value on the satisfaction of tourists staying at a community-based homestay. The setting for this study was the Kampung Beng homestay, located in the newly recognized Lenggong Valley World Heritage Site (WHS) in Malaysia. Perceived value was assessed formatively by way of a multi-dimensional scale which was inclusive of functional, emotional, and social value dimensions. The findings show a strong positive effect for perceived value on the satisfaction of homestay guests. In addition, the results demonstrate the acceptability of perceived value as an integrated construct formed by the dimensions identified. This study makes a significant theoretical and methodological contribution to both the homestay and perceived value literature by assessing perceived value as an integrated formative construct and by examining the overall perceived value of homestay guests on their satisfaction.
Keywords: Integrated Perceived Value, Homestay Program, Satisfaction, High Order Formative Construct, Lenggong Valley WHS
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