Tourism Growth and Entrepreneurship: Empirical Analysis of Development of Rural Highlands

Tourism Management Perspectives, Volume 14, April 2015, Pages 17-24

31 Pages Posted: 20 Jul 2018 Last revised: 21 Sep 2018

See all articles by Mastura Jaafar

Mastura Jaafar

Universiti Sains Malaysia (USM) - School of Housing, Building and Planning

S. Mostafa Rasoolimanesh

Universiti Sains Malaysia (USM) - School of Housing, Building and Planning

Ku Azam Tuan Lonik

Universiti Sains Malaysia (USM) - School of Distance Education

Date Written: April 1, 2015

Abstract

We investigated small tourism-related businesses in Kinabalu National Park, Sabah, to identify their characteristics and constraints. Awarded World Heritage Site status in 2000, Kinabalu National Park provides a wealth of economic opportunities to adjacent rural communities. Quantitative data from a sample of 145 tourism-related small business entrepreneurs from these communities revealed that most of these entrepreneurs were female, middle-aged or older, and poorly educated. Most used their own savings to establish and maintain their businesses, sustaining operations and staffing levels throughout the year despite seasonal slumps in tourist numbers, marginal profits, and a lack of tourism-specific knowledge and skills. Respondents received virtually no financial support or training from government sources and there were few incentives for the local community to participate in tourism-related activities. Government and related organizations should aim to reduce such constraints on the operations of small businesses to ensure more sustainable tourism development in Kinabalu National Park.

Keywords: Rural Tourism, Small Firms, Entrepreneurship, Constraints, Kinabalu National Park

Suggested Citation

Jaafar, Mastura and Rasoolimanesh, S. Mostafa and Tuan Lonik, Ku Azam, Tourism Growth and Entrepreneurship: Empirical Analysis of Development of Rural Highlands (April 1, 2015). Tourism Management Perspectives, Volume 14, April 2015, Pages 17-24. Available at SSRN: https://ssrn.com/abstract=3192006

Mastura Jaafar

Universiti Sains Malaysia (USM) - School of Housing, Building and Planning ( email )

Minden, Penang 11800
Malaysia

S. Mostafa Rasoolimanesh (Contact Author)

Universiti Sains Malaysia (USM) - School of Housing, Building and Planning ( email )

No.1
Jalan Taylor's
Subang Jaya, Selangor 47500
Malaysia

Ku Azam Tuan Lonik

Universiti Sains Malaysia (USM) - School of Distance Education ( email )

Minden, Penang 11800
Malaysia

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