Young Russian Adults’ Attitudes Towards the Potential Use of Robots in Hotels

Tourism in Society, Forthcoming

28 Pages Posted: 22 Jun 2018

See all articles by Stanislav Hristov Ivanov

Stanislav Hristov Ivanov

Zangador; Zangador Research institute; Varna University of Management (VUM)

Craig Webster

Ball State University

Aleksandra Garenko

Independent

Date Written: 2018

Abstract

Robots are increasingly discussed in academic literature as well as the popular media since they are becoming more usual in industry. The increased use of robots will meet with practical issues with regards to adoption in industry as well as resistance from customers and those working in the industry. This work explores data from a 2016-2017 survey of Russian consumers to determine how young Russian adults perceive the use of robots in hotels, showing which service-oriented tasks that Russian consumers find to be the most agreeable to be done by robots and which ones they are more likely to want humans to continue doing. The findings reveal that those who are most supportive of having robots in hotels tend to be Muscovites, males, and those already supportive of the use of service industries in general. In addition, there are noteworthy differences in how males and females perceive of the acceptability of different types of tasks that robots may do in hotels.

Keywords: Robots, Hospitality, Attitudes, Russia, Hotel Industry

Suggested Citation

Ivanov, Stanislav Hristov and Ivanov, Stanislav Hristov and Webster, Craig and Garenko, Aleksandra, Young Russian Adults’ Attitudes Towards the Potential Use of Robots in Hotels (2018). Tourism in Society, Forthcoming, Available at SSRN: https://ssrn.com/abstract=3193017

Stanislav Hristov Ivanov (Contact Author)

Zangador Research institute

Varna, 9010
Bulgaria

HOME PAGE: http://www.zangador.institute/

Zangador ( email )

Varna, 9010
Bulgaria

HOME PAGE: http://www.zangador.eu

Varna University of Management (VUM) ( email )

13 Oborishte Street
Varna, 9000
Bulgaria
+359 898 680713 (Phone)

HOME PAGE: http://www.vumk.eu

Craig Webster

Ball State University ( email )

2000 W. University Avenue
Muncie, IN 47306
United States

Aleksandra Garenko

Independent ( email )

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