Predictive Model for Movie's Success and Sentiment Analysis

Research Journal of Management Sciences, Vol 6 (6) , June 2017

7 Pages Posted: 22 Jan 2020

See all articles by Prasanna Mohan Raj

Prasanna Mohan Raj

Alliance University - School of Business

S. Aditya

TVS Next Private Limited

Date Written: June 30, 2017

Abstract

The film industry is one of the biggest contributors to the entertainment industry and also it is characterised with its unpredictability in success and Failure. Film Industry has always amused everyone with its unpredictable success and Failure.This research looks into the inner details of watching a movie by splitting the research into three main components. First section is exploring the variables that influence the frequency of movie watch; second, developing a model to predict the success or failure. Finally, social network sentiment analysis is carried out through data mining to capture the audience sentiment and its impact on movie’s success and failure. The research tries to look at the success or failure of a movie on a more holistic manner than trying to grade the performance of a movie over a few variables based on the previous research works on movie success prediction. The research work has taken two Indian movies as samples for study.

Keywords: Movie success prediction Model, Social sentiment analysis, word cloud, Discriminant Analysis and Influencing variables for movie watching

JEL Classification: M31, M10

Suggested Citation

Mohan Raj, Prasanna and Aditya, S., Predictive Model for Movie's Success and Sentiment Analysis (June 30, 2017). Research Journal of Management Sciences, Vol 6 (6) , June 2017, Available at SSRN: https://ssrn.com/abstract=3194449

Prasanna Mohan Raj (Contact Author)

Alliance University - School of Business ( email )

Bangalore
India

S. Aditya

TVS Next Private Limited

Chennai, 600096
India

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