Factors Affecting International Students’ Travel Behavior
Journal of Vacation Marketing, 21(2), 131–149, 2014
Posted: 27 Jun 2018
Date Written: December 15, 2014
This article attempted to find out important factors influencing international students’ travel behavior. A total of 409 international postgraduate students studying in five Malaysian research universities (Universiti Putra Malaysia, Universiti Malaya, Universiti Teknologi Malaysia, Universiti Sains Malaysia, and Universiti Kebangsaan Malaysia) participated in this quantitative study through a selfadministered questionnaire. A structural equation modeling–partial least squares using Warp PLS 3.0 was applied to analyze data. The study revealed that a number of demographic characteristics including age, marital status, nationality, and source of finance significantly affect preferred travel activities and preferences. In addition, travel behavior (as a third-order factor) was also affected by age, marital status, nationality, and source of finance. The moderating effect of information source on relationship between nationality and travel behavior has also been identified, with its main function being adjusting the strengths of relationships between nationality and travel behavior.
Keywords: international students, students’ market, travel activities, travel behavior, travel preferences
Suggested Citation: Suggested Citation