Factors Affecting International Students’ Travel Behavior

Journal of Vacation Marketing, 21(2), 131–149, 2014

Posted: 27 Jun 2018

See all articles by Hanieh Varasteh

Hanieh Varasteh

Universiti Sains Malaysia (USM)

Azizan Marzuki

Independent

S. Mostafa Rasoolimanesh

Universiti Sains Malaysia (USM) - School of Housing, Building and Planning

Date Written: December 15, 2014

Abstract

This article attempted to find out important factors influencing international students’ travel behavior. A total of 409 international postgraduate students studying in five Malaysian research universities (Universiti Putra Malaysia, Universiti Malaya, Universiti Teknologi Malaysia, Universiti Sains Malaysia, and Universiti Kebangsaan Malaysia) participated in this quantitative study through a selfadministered questionnaire. A structural equation modeling–partial least squares using Warp PLS 3.0 was applied to analyze data. The study revealed that a number of demographic characteristics including age, marital status, nationality, and source of finance significantly affect preferred travel activities and preferences. In addition, travel behavior (as a third-order factor) was also affected by age, marital status, nationality, and source of finance. The moderating effect of information source on relationship between nationality and travel behavior has also been identified, with its main function being adjusting the strengths of relationships between nationality and travel behavior.

Keywords: international students, students’ market, travel activities, travel behavior, travel preferences

Suggested Citation

Varasteh, Hanieh and Marzuki, Azizan and Rasoolimanesh, S. Mostafa, Factors Affecting International Students’ Travel Behavior (December 15, 2014). Journal of Vacation Marketing, 21(2), 131–149, 2014. Available at SSRN: https://ssrn.com/abstract=3195717

Hanieh Varasteh

Universiti Sains Malaysia (USM) ( email )

Jalan Sungai Dua
Minden, Penang 11800
Malaysia

Azizan Marzuki

Independent ( email )

No Address Available
United States

S. Mostafa Rasoolimanesh (Contact Author)

Universiti Sains Malaysia (USM) - School of Housing, Building and Planning ( email )

No.1
Jalan Taylor's
Subang Jaya, Selangor 47500
Malaysia

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