Entrepreneurship, Innovation and Creativity: The Creative Process of Entrepreneurs and Innovators

61 Pages Posted: 29 Jun 2018

See all articles by Brian Barnard

Brian Barnard

University of the Witwatersrand - Wits Business School

Derrick Herbst


Date Written: June 14, 2018


The study examines the creative process of entrepreneurs and innovators. It considers how a number of types of thinking - analytical, analogical, imaginary, intuitive - are involved in creativity and the creative process. It further considers how learning and composite thinking – the integration of the different types of thinking - are incorporated in the creative process. The subsequent analysis covers a number of aspects of creativity and the creative process: 1) attributes, 2) traits, 3) skill, 4) stimulants, 5) process, 6) method and technique, 7) imagination, 8) intuition and the sub-conscious, 9) problem statement, 10) referencing past solutions, 11) the solution space, 12) teams, and 13) factors of success in the market. The prominent role of the intuition and the sub-conscious in creativity is clear. Both the left-brain and right-brain typically contribute to creativity. Perspective formation forms a key component of creativity. There is a semi-formal process to creativity. Both intuition and creativity itself can be developed. Given the array of factors that influence success in the market, it may be questioned whether creativity is essentially a prominent factor of entrepreneurship. Pure or raw creativity by itself is certainly not a sufficient factor of entrepreneurship, but must first be combined with general business sense or acumen to guarantee innovation success.

Keywords: Entrepreneurship, Innovation, Creativity, Creative Thinking, Analytical Thinking, Analogical Thinking, Imaginary Thinking, Intuitive Thinking, Intuition, Sub-Conscious, Learning, Innovativeness, Left-Brain, Right-Brain

Suggested Citation

Barnard, Brian and Herbst, Derrick, Entrepreneurship, Innovation and Creativity: The Creative Process of Entrepreneurs and Innovators (June 14, 2018). Available at SSRN: https://ssrn.com/abstract=3195912 or http://dx.doi.org/10.2139/ssrn.3195912

Brian Barnard (Contact Author)

University of the Witwatersrand - Wits Business School ( email )

South Africa

Derrick Herbst

Independent ( email )

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Abstract Views
PlumX Metrics