A Study on the Willingness to Develop Sports Tourism in Taiwan

J. Mgt. Mkt. Review 3 (2) 61 – 66 (2018)

6 Pages Posted: 12 Jul 2018

See all articles by Chih Wei Lin

Chih Wei Lin

Chaoyang University of Technology - Department of Leisure Services Management

Wei-Ming Chen

Chaoyang University of Technology - Department of Leisure Services Management

Wei Peng Tan

Chaoyang University of Technology - Department of Leisure Services Management

Su-Shiang Lee

Chaoyang University of Technology - Department of Leisure Services Management

Wen Hua Yang

Chaoyang University of Technology

Date Written: June 2, 2018

Abstract

Objective – This study aims to construct a model for the willingness to develop sports tourism, using the factors of place attachment, the impact of sports tourism, attitude and willingness to develop sports tourism.

Methodology/Technique – The study gathers data via questionnaires. Following this, purposive sampling is used to distribute the questionnaires and the collected data is analysed using descriptive statistics, confirmatory factor analysis and a structural equation model.

Findings – Once the aforementioned analysis is conducted, the following conclusions were drawn. First, the model construction fits well. Second, the factor of place attachment has a significant positive influence on the perceived impact of sports tourism. Both the positive perception of sports tourism and the attitude for developing sports tourism have a positive impact on willingness to develop sports tourism. Contrary to this, negative perceptions of sports tourism have a negative impact on the attitude to develop sports tourism, although it has no significant impact on the willingness to develop sports tourism.

Novelty – This study demonstrates that the higher the degree of place attachment associated with the inhabitants of Taiwan, the greater recognition there is of the impact of sports tourism. The most important finding of this study is that this positive impact enhances the attitude and willingness of inhabitants to develop sports tourism. The study also develops some practical strategies based on the study results.

Type of Paper: Empirical.

Keywords: Place Attachment; Willingness; Sports Tourism; Tourism Impact

JEL Classification: Z30, Z39

Suggested Citation

Lin, Chih Wei and Chen, Wei-Ming and Tan, Wei Peng and Lee, Su-Shiang and Yang, Wen Hua, A Study on the Willingness to Develop Sports Tourism in Taiwan (June 2, 2018). J. Mgt. Mkt. Review 3 (2) 61 – 66 (2018). Available at SSRN: https://ssrn.com/abstract=3199577

Chih Wei Lin

Chaoyang University of Technology - Department of Leisure Services Management ( email )

Taichung
Taiwan

Wei-Ming Chen

Chaoyang University of Technology - Department of Leisure Services Management

Taichung
Taiwan

Wei Peng Tan

Chaoyang University of Technology - Department of Leisure Services Management ( email )

Taichung
Taiwan

Su-Shiang Lee

Chaoyang University of Technology - Department of Leisure Services Management

Taichung
Taiwan

Wen Hua Yang (Contact Author)

Chaoyang University of Technology ( email )

No. 168, Jifong E. Rd., Wufong Township
Taichung County, Taiwan 41349
Taiwan

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