European Union Tourism Policy: An Institutional Theory Critical Discourse Analysis

Estol, J., Camilleri, M.A. & Font, X. (2018). European Union Tourism Policy: An Institutional Theory Critical Discourse Analysis. Tourism Review.

17 Pages Posted: 2 Jul 2018

See all articles by Judith Estol

Judith Estol

University of Barcelona

Mark Anthony Camilleri

University of Malta; University of Edinburgh

Xavier Font

University of Surrey

Date Written: June 20, 2018

Abstract

Purpose: This research uses the institutional theory perspective to better understand the social dynamics of the European Union (EU) tourism policy and its directions.

Design/methodology/approach: A thorough literature review involving a critical discourse analysis on the regulative, normative and cultural elements of institutionalisation improves our understanding of the EU policy, in terms of its processes, content and outcomes. Therefore, this paper explores how the European institutions have incrementally legitimised tourism policy among Member States.

Findings: Over the years, the EU’s policies were intended to enhance the European single market whilst supporting the growth of the industrial competitiveness, sustainable innovation and entrepreneurship. This has inevitably led to the development of new policies in the realms of tourism.

Originality value: This contribution has identified a gap in academic research as it reports about the evolution of EU tourism policy and on the conditions of how it has been planned, organised and implemented. It also exposes the challenges of institutionalising tourism policy in intergovernmental institutions.

Keywords: tourism policy, competitiveness, sustainability, legitimisation, institutional theory, sustainable tourism

JEL Classification: Z3, Z30, Z32, Z38, M1, M3, M14

Suggested Citation

Estol, Judith and Camilleri, Mark and Font, Xavier, European Union Tourism Policy: An Institutional Theory Critical Discourse Analysis (June 20, 2018). Estol, J., Camilleri, M.A. & Font, X. (2018). European Union Tourism Policy: An Institutional Theory Critical Discourse Analysis. Tourism Review.. Available at SSRN: https://ssrn.com/abstract=3200033

Judith Estol

University of Barcelona ( email )

c/ Adolf Florensa, 8
Barcelona, 08028
Spain

Mark Camilleri (Contact Author)

University of Malta ( email )

Department of Corporate Communication,
Faculty of Media and Knowledge Sciences
Msida, MSD2080
Malta
79314808 (Phone)

HOME PAGE: http://https://www.um.edu.mt/profile/markacamilleri

University of Edinburgh

27 Buccheluech Place,
The Business School
Edinburgh, Scotland EH8 9JS
United Kingdom

Xavier Font

University of Surrey ( email )

Guildford
Guildford, Surrey GU2 5XH
United Kingdom

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