Breast Cancer Prevention Information Seeking Behavior and Interest on Cell Phone and Text Use: A Cross-Sectional Study in Malaysia

Asian Pacifc Journal of Cancer Prevention, Vol 16, 2015

5 Pages Posted: 30 Jun 2018

See all articles by Mehrnoosh Akhtari-Zavare

Mehrnoosh Akhtari-Zavare

Islamic Azad University, Department of Public Health

Abbas Ghanbari Baghestan

University of Tehran; Universiti Science Malaysia

Latiffah A Latiff

University Putra Malaysia - Department of Community Health

Hadi Khaniki

Allameh Tabataba'i University - Department of Communication

Date Written: June 20, 2015

Abstract

Background: Breast cancer is the most common cancer and the second principal cause of cancer deaths among women worldwide, including Malaysia. This study focused on media choice and attempted to determine the communication channels mostly used and preferred by women in seeking information and knowledge about breast cancer.

Materials and Methods: A cross sectional study was carried out to examine the breast cancer prevention information seeking behavior among 450 students at one private university in Malaysia.

Results: The mean age of respondents was 25±4.3 years. Common interpersonal information sources were doctors, friends, and nurses and common channel information sources were television, brochure, and internet. Overall, 89.9% used cell phones, 46.1% had an interest in receiving cell phone breast cancer prevention messages, 73.9% used text messaging, and 36.7% had an interest in receiving text breast cancer prevention messages. Bivariate analysis revealed significant differences among age, eduation, nationality and use of cell phones.

Conclusions: Assessment of health information seeking behavior is important for community health educators to target populations for program development.

Keywords: Breast Cancer, Health Information, Communication, Channels, Media Choice, Malaysia

Suggested Citation

Akhtari-Zavare, Mehrnoosh and Ghanbari Baghestan, Abbas and Latiff, Latiffah A and Khaniki, Hadi, Breast Cancer Prevention Information Seeking Behavior and Interest on Cell Phone and Text Use: A Cross-Sectional Study in Malaysia (June 20, 2015). Asian Pacifc Journal of Cancer Prevention, Vol 16, 2015, Available at SSRN: https://ssrn.com/abstract=3200036

Mehrnoosh Akhtari-Zavare

Islamic Azad University, Department of Public Health ( email )

Tehran, Tehran 43400
Iran

Abbas Ghanbari Baghestan (Contact Author)

University of Tehran ( email )

Amirabad e shomali, kuye daneshgah e Tehran
Tehran, UT Tehran 5433174616
Iran
00989125038068 (Phone)

Universiti Science Malaysia ( email )

Pinang
Malaysia

Latiffah A Latiff

University Putra Malaysia - Department of Community Health

Seri Kembangan, Selangor 43400
Malaysia

Hadi Khaniki

Allameh Tabataba'i University - Department of Communication

Tehran, 1489684511
Iran

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