Environmental Sustainability and Product Portfolio Management in Biodiversity Firms: A Comparative Analysis between Portugal and Brazil

Contemporary Economics, Vol. 11, No. 4, pp. 431-442, 2017

12 Pages Posted: 13 Jul 2018

See all articles by Daniel Jugend

Daniel Jugend

São Paulo State University (UNESP)

Rui J.P. de Figueiredo

University of California, Berkeley - Business & Public Policy Group

Marco Antonio Paula Pinheiro

São Paulo State University (UNESP)

Date Written: December 31, 2017

Abstract

Although relevant research on environmental sustainability or product portfolio management is quite developed, few studies integrate the two areas. This research aims to shed light on the environmental sustainability practices adopted in product portfolio through a cross-country case study on leading biodiversity companies located in Portugal and Brazil. The results demonstrate that the pressure of government regulation and the tendency of markets to demand consumer products that do not harm biodiversity have changed the mindset of biodiversity companies, which have been trying to expand their environmentally sustainable product portfolio (ESPP). The results also indicate that tuning ESPP improves market performance and that the main barriers to integrate environmental sustainability into the product portfolio are technological.

Keywords: biodiversity companies; environmental sustainability; new product development; product portfolio management

JEL Classification: M1, M11

Suggested Citation

Jugend, Daniel and de Figueiredo, Rui José P. and Pinheiro, Marco Antonio Paula, Environmental Sustainability and Product Portfolio Management in Biodiversity Firms: A Comparative Analysis between Portugal and Brazil (December 31, 2017). Contemporary Economics, Vol. 11, No. 4, pp. 431-442, 2017, Available at SSRN: https://ssrn.com/abstract=3200978

Daniel Jugend (Contact Author)

São Paulo State University (UNESP) ( email )

Ilha Solteira
Brazil

Rui José P. De Figueiredo

University of California, Berkeley - Business & Public Policy Group ( email )

545 Student Services Building
Berkeley, CA 94720
United States
510-642-6452 (Phone)
510-643-1412 (Fax)

Marco Antonio Paula Pinheiro

São Paulo State University (UNESP) ( email )

Ilha Solteira
Brazil

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
22
Abstract Views
286
PlumX Metrics