Determinants of Satisfaction and Social Media Used to Share Travel Experiences: The Case of Colombiamoda Attendees

Posted: 15 Jul 2018

See all articles by Claudia Maria Giraldo Velasquez

Claudia Maria Giraldo Velasquez

I.U. Colegio Mayor de Antioquia

florencia santiñaque

Universidad de la Republica

Sandra Zapata-Aguirre

Universidad de la Republica - Facultad de Ciencias Económicas y de Administración; Universidad de la Republica

Date Written: June 24, 2018

Abstract

MICE tourism is a typology of tourism that produces benefits and positive impacts to multiple companies and also to the destinations in which events take place. This type of tourism has been growing and getting consolidated in different cities of Colombia. In this context, Colombiamoda is an important event for the city’s business tourism and has great impact for that sector.

This article analyzes the determinants of the satisfaction and the means used by tourists to share their travel experiences. Interviewees attended Colombiamoda 2017 edition between 26 and 28 July. The methodology used is the analysis of classification and regression trees (CART); This methodology pursues the same objectives as the application of a regression model. The sample is formed by 415 individuals. Data were collected by FENALCO Antioquia, on behalf the Situr project (System of Tourist Indicators for Medellín and Antioquia). The main results show that the most important variables to explain the level of overall satisfaction, were the per capita expenditure in congresses and fairs and the activities developed in Antioquia. The level of satisfaction regarding accommodation is explained by the per capita expenditure in congresses and fairs, the activities carried out in Antioquia, the age of the tourist and the per capita expenditure on purchases. Satisfaction with food is determined by the expenditure per capita in Congresses/trade fairs and the means of transport used. Activities carried out in Antioquia explain the level of satisfaction with environment and infrastructure. The latter is also explained by the gender and gender and age. Finally, variables that are determining factors in relation to "share the experience in social networks" are the satisfaction with the environment, the overall satisfaction and the per capita expenditure in congresses/trade fairs.

Keywords: MICE, Business Tourism, Colombiamoda

JEL Classification: M1, M20, M30

Suggested Citation

Giraldo Velasquez, Claudia Maria and Santiñaque, Florencia and Zapata-Aguirre, Sandra, Determinants of Satisfaction and Social Media Used to Share Travel Experiences: The Case of Colombiamoda Attendees (June 24, 2018). Available at SSRN: https://ssrn.com/abstract=3201977

Claudia Maria Giraldo Velasquez

I.U. Colegio Mayor de Antioquia ( email )

Medellin, Antioquia
Colombia

Florencia Santiñaque

Universidad de la Republica ( email )

Gonzalo Ramirez 1926
Montevideo, 11200
Uruguay

Sandra Zapata-Aguirre (Contact Author)

Universidad de la Republica - Facultad de Ciencias Económicas y de Administración ( email )

Gonzalo Ramirez 1926
Montevideo, 11200
Uruguay

Universidad de la Republica ( email )

Gonzalo Ramirez 1926
Montevideo, 11200
Uruguay

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