A Management Framework for Fostering Creativity and Sustainability in Organizations
Journal of Creativity and Business Innovation, Vol. 4, 2018
18 Pages Posted: 19 Jul 2018
Date Written: June 27, 2018
Abstract
The study of individual creativity is well established in the fields of psychology and sociology but, more recently, management studies focused on the aspects of team and organization creativity in the workplace as part of a triad of creativity, innovation, and entrepreneurship. This paper employed a tri-level component analysis of individual, team, and organizational creativity as steps towards development of the creative sustainable organization. The main aim of the paper is to identify and explore the key issues and considerations involved in fostering creativity in the workplace as a guide to organization managers whose objective is organizational sustainability. The research process involved secondary research of published journals and reputable texts relevant to the field of creativity studies, and extrapolation of the author’s experience in teaching creativity at the MBA level and in leading organizations. The main finding is that business and organization leaders must take full responsibility for promoting creative behavior among organization members as a precursor to innovation. The value of this work is that, the concept of creativity and its key elements are presented in a simple format to facilitate greater understanding by business practitioners, managers of businesses in developing countries, heads of non-profit organizations, and university staff and students. The model of organizational sustainability which is the main result of the study can serve as a framework to guide managerial action in organizations.
Keywords: theory of creativity, individual creativity, team creativity, organizational creativity, organization culture, barriers to creativity, creative team leadership, organizational sustainability
JEL Classification: M10
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