Pet and Cattle Insurance: The Untapped Market in India
International Journal Of Advance Research And Innovative Ideas In Education, Volume 4, Issue 3, 2018, Page 2436-2439
4 Pages Posted: 8 Aug 2018
Date Written: July 9, 2018
Animals are very important to us they are good companion as well as they also bring a good source of income, losing a pet or seeing one suffer can bring emotional trauma, While it's hard to replace your favourite animal, a person can make sure that it does not bring financial drain to the pet and cattle owner .as compared to western countries India is lacking far behind in terms of numbers of policy taken by pet owners, this paper highlights the major challenges, opportunities, threat and strength that a pet and cattle insurance industry in India is having by doing a SWOT analysis.
Keywords: Pet and Cattle Insurance, Growth Opportunities, Challenges, SWOT Analysis
JEL Classification: G22
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