How Community Managers Affect Online Idea Crowdsourcing Activities

40 Pages Posted: 16 May 2020

See all articles by Lars Hornuf

Lars Hornuf

University of Bremen - Faculty of Business Studies and Economics; Max Planck Institute for Innovation and Competition; CESifo (Center for Economic Studies and Ifo Institute)

Sabrina Jeworrek

Halle Institute for Economic Research; Otto-von-Guericke-Universität Magdeburg

Date Written: May 11, 2020

Abstract

In this study, we investigate whether and to what extent community managers in online collaborative communities can stimulate crowd activities through their engagement. Using a novel data set of 22 large online idea crowdsourcing campaigns, we find that active engagement of community managers positively affects crowd activities in an inverted U-shaped manner. Moreover, we evidence that intellectual stimulation by managers increases community participation, while individual consideration of users has no impact on user activities. Finally, the data reveal that community manager activities that require more effort, such as media file uploads instead of simple written comments, have a larger effect on crowd participation.

Keywords: crowdsourcing, open innovation, crowdsourced innovation, crowdworking, ideation, managerial attention

JEL Classification: J21, J22, L86, M21, M54, O31

Suggested Citation

Hornuf, Lars and Jeworrek, Sabrina, How Community Managers Affect Online Idea Crowdsourcing Activities (May 11, 2020). Max Planck Institute for Innovation & Competition Research Paper No. 18-16, CESifo Working Paper Series No. 7153 , Available at SSRN: https://ssrn.com/abstract=3211805 or http://dx.doi.org/10.2139/ssrn.3211805

Lars Hornuf (Contact Author)

University of Bremen - Faculty of Business Studies and Economics ( email )

Bremen, D-28359
Germany
+49 89 20348619 (Phone)

HOME PAGE: http://www.hornuf.com

Max Planck Institute for Innovation and Competition ( email )

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Munich, Bayern 80539
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CESifo (Center for Economic Studies and Ifo Institute) ( email )

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Munich, DE-81679
Germany

Sabrina Jeworrek

Halle Institute for Economic Research ( email )

P.O. Box 11 03 61
Kleine Maerkerstrasse 8
D-06017 Halle, 06108
Germany

Otto-von-Guericke-Universität Magdeburg ( email )

Universitätspl. 2
PSF 4120
Magdeburg, D-39106
Germany

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