Cross and Call: A Network Model of General Management
Stefan Kramer and Peter Ludes (eds.), Networks of Culture, Münster: LIT Verlag, 2010, pp. 97-119
Posted: 8 Aug 2018
Date Written: September 17, 2008
This paper seeks a model of general management suitable for postclassical organisations, for networks. It distinguishes postclassical, or network organisations from both classical, or corporate, organisations and modern, or formal, organisations, and then sketches a sociological model of general management. General management relies on products, media and markets in networks to integrate identity with control. It relies on evolution to integrate variation, selection, and retention. It relies on people to monitor possible communication and contingent interruption. It relies on people's actions and awareness conforming to the work and products offered, the capital needed, and the style of organisation implemented. General management consists of an oscillation between the crossing and the calling of the distinctions necessary to maintain a form of cognition, which links, and differentiates, indices of relevance that stem from radically differing domains, from the mental to the social, from the technological to the cultural, from the organisational to the economic. Crossings re-determine the variables the form of the enterprise relies upon. Callings insist on precisely the same distinctions essential to any enterprise being consistently drawn and re-drawn. That is why crossing and calling is the most widespread communication mechanism of general management.
Keywords: General Management, entrepreneuship, products, media, markets
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