Geographical Indications in the EU, China and Australia, WTO Case Bottling Up Over Prosecco

in SIXTY YEARS OF EUROPEAN INTEGRATION AND GLOBAL POWER SHIFTS, PERCEPTIONS, INTERACTIONS AND LESSONS, Julien Chaisse ed. (Oxford, Hart Publishing, 2019) 411-427.

Peking University School of Transnational Law Research Paper No. 18-14

21 Pages Posted: 9 Aug 2018 Last revised: 2 Jan 2021

See all articles by Danny Friedmann

Danny Friedmann

Peking University School of Transnational Law; Peking University School of Transnational Law

Date Written: April 9, 2018

Abstract

The EU is ferociously protecting its Geographical Indications (GIs) in the name of authenticity and rural development. Not only in the countries of the EU, but internationally. Australia and most other New World countries protect geographical names via their trademark system, but also via a sui generis system. This Article is looking at the approaches of the protection of geographical names in the respective systems and on the strategies vintners use to exclude each other in the People’s Republic of China (China), where there is a “gold rush” to export as much wine as possible.

Section 1 provides an introduction to the concept of GIs; Section 2 gives the Old World approach: registration of Appellations of Origin and Section 3 the New World approach: Protection of wine GIs via Trademarks and sui generis systems; Section 4 covers international GI treaties; Section 5 deals with China’s GI system; Section 6 will discuss the bilateral agreements on GIs between the EU and China; Section 7 uses Prosecco as a case study, where Italy and the EU try to “transubstantiate” a grape into a GI; Section 8 provides the conclusion.

Keywords: Appellation of Origin, Certification Trademark, Collective Agricultural Policy, Geographical Indication, Grape Variety, Multi-Component Term, Prosecco, Regionality, Terroir, Typicality

JEL Classification: K10, K23, K39, Q13, Q17, K40

Suggested Citation

Friedmann, Danny, Geographical Indications in the EU, China and Australia, WTO Case Bottling Up Over Prosecco (April 9, 2018). in SIXTY YEARS OF EUROPEAN INTEGRATION AND GLOBAL POWER SHIFTS, PERCEPTIONS, INTERACTIONS AND LESSONS, Julien Chaisse ed. (Oxford, Hart Publishing, 2019) 411-427., Peking University School of Transnational Law Research Paper No. 18-14, Available at SSRN: https://ssrn.com/abstract=3218810

Danny Friedmann (Contact Author)

Peking University School of Transnational Law ( email )

Peking Univ. Shenzhen Campus
University Town, Xili, Nanshan District
Shenzhen, 518055
China

HOME PAGE: http://stl.pku.edu.cn/faculty-2/danny-friedmann/

Peking University School of Transnational Law ( email )

China

HOME PAGE: http://ipdragon.org

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