Increasing the Energy Cognizance of Electricity Consumers in Mexico: Results From a Field Experiment

47 Pages Posted: 9 Aug 2018 Last revised: 24 Mar 2020

See all articles by Ognen Stojanovski

Ognen Stojanovski

Stanford University - Program on Energy and Sustainable Development

Gordon Leslie

Monash University - Department of Economics

Frank Wolak

National Bureau of Economic Research (NBER)

Juan Enrique Huerta Wong

Universidad Popular Autónoma del Estado de Puebla (UPAEP)

Mark C. Thurber

Stanford University - Program on Energy and Sustainable Development

Date Written: March 23, 2020

Abstract

We report on the results of a field experiment in Puebla, Mexico that informed randomly-selected households facing a nonlinear price schedule about how different electricity-consuming actions might change their electricity bills. Households that received this 20-minute, in-person intervention reduced their electricity use, with much of this reduction driven by those that paid the highest marginal price for electricity. The estimated impacts were durable with no observed rebound for at least a year. Households with less educational attainment reduced use the most, consistent with the conclusion that the intervention imparted new knowledge to consumers that led to this observed behavior change. The high rate at which customers accepted the intervention, the resulting consumption decrease, and low implementation costs make this intervention cost-effective relative to several previous energy conservation campaigns in Mexico.

Keywords: Information Provision, Energy Demand, Energy Reform, Electricity Tariffs, Field Experiment

JEL Classification: D83, Q41, O25, Q48, L94, C93

Suggested Citation

Stojanovski, Ognen and Leslie, Gordon and Wolak, Frank A. and Huerta Wong, Juan Enrique and Thurber, Mark C., Increasing the Energy Cognizance of Electricity Consumers in Mexico: Results From a Field Experiment (March 23, 2020). Available at SSRN: https://ssrn.com/abstract=3220111 or http://dx.doi.org/10.2139/ssrn.3220111

Ognen Stojanovski

Stanford University - Program on Energy and Sustainable Development ( email )

Encina Hall
616 Serra St.
Stanford, CA 94305
United States

HOME PAGE: http://https://pesd.fsi.stanford.edu/people/ognen_stojanovski

Gordon Leslie (Contact Author)

Monash University - Department of Economics ( email )

Faculty of Business and Economics
900 Dandenong Rd
Caulfield East, Victoria 3145
Australia

Frank A. Wolak

National Bureau of Economic Research (NBER) ( email )

1050 Massachusetts Avenue
Cambridge, MA 02138
United States

Juan Enrique Huerta Wong

Universidad Popular Autónoma del Estado de Puebla (UPAEP) ( email )

21 sur 1103 Barrio
Puebla, 72410
Mexico

Mark C. Thurber

Stanford University - Program on Energy and Sustainable Development ( email )

Encina Hall
616 Serra St.
Stanford, CA 94305
United States

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